- RPM: GCC`s Rapid Publicity Management (RPM) process provides an essential resource that is critical to a successful public relations program. RPM calls upon the full breadth of GCC resources regardless of day-to-day account responsibility to quickly and effectively implement the communications and development strategy. The RPM process is driven by a core of executives who are tasked with supporting GCC clients across the board, and who have the authority to draw on the talent of any professional within GCC to execute the program.
- Multi-Tiered Digital/Media Relations Capabilities: GCC offers expertise in the consumer, business, general interest and electronic media.
- Enhanced Marketing Communications: GCC recognizes that an effective communications program extends beyond media relations. Accordingly, from the very start of a GCC-client relationship, we leverage the capabilities of GCC`s Creative Partnership Team (CPT). This unique team works with you to develop media/customer events (e.g., roundtable, press conferences), collateral materials, video news releases, customer hosting and other direct outreach activities.
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- Style and Culture: GCC is known not only for its strategic acumen but for its highly aggressive, proactive media relations style.
- Business Model: GCC`s cost-effective business model gives clients maximum bang for the buck. The three pillars of this business model include:
- Budgeting: We bill at a very low hourly rate.
- No Fee Stratification: This gives clients free access to GCC`s senior management without paying a premium-e.g., the fee for GCC`s Chief Strategist is the same as an Account Executive.
- Careful Cost Management: GCC does not mark-up publicity-related expenses. Instead, we directly forward out-of- pocket costs, without an agency surcharge; close monitoring and approval of costs; clear itemization and documentation of expenditures on a monthly basis.
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